Testimonials are a necessary addition to your sales toolkit. They boost your credibility by telling potential customers that you’re trustworthy. It’s easier to convince someone to buy from you when they can see that others have used and are satisfied with your services.
Testimonials tell your potential customers that you have the experience and skill to deliver on your promise and solve their problems.
Testimonials are an effective buying trigger because they offer information about your product or service that you simply can’t offer yourself. It’s like a personal recommendation, and it’s worth the effort to get detailed and quality testimonials from your current clients or previous buyers.
How can you get more testimonials?
Getting testimonials from your customers is quite simple. Just ask them. Many business owners and service providers are afraid to ask for testimonials. They think it’s pushy and they are afraid of being rejected. The truth is, most customers would be happy to give you testimonials; it just won’t occur to them to do so unless you ask them.
Think about the times when you’ve had a good or bad experience with a company. If you have a bad experience, you want to shout it from the rooftops. You write reviews; you tell your friends and associates. You may even write a complaint to the company.
When you have a good experience, you say thank you. Generally, we don’t talk as much about the good experiences as we do about the bad ones. However, if someone asks us, we could go on for hours about our positive experiences.
So if you want to get more testimonials you have to ask. You’ll of course want to ask all of your happy customers. Also consider asking experts in your industry to provide a testimonial. Send them a free product or offer a service, then collect the testimonial.
It’ll have more power because it’s coming from someone people know, like and trust.
Make it easier for your clients to give you testimonials
Many people don’t really know what to say, so consider helping them out with a pre-written testimonial. If they agree that they stand behind the information, they just need to provide a signature and a link. You can then publish the testimonial and consider it valid.
Position your testimonials well
For best and more sales, there are some key places to post your testimonials. One such location is on your sales page. People on your sales page are already interested in what you’re selling but may not know you well enough to jump in. The testimonials will reassure them and increases their chances of buying. You can also use testimonials in your newsletter and in email communications.
Also consider creating a testimonials page on your website. Publish your strongest and most compelling testimonials prominently where they’ll definitely be read.
To your success!